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Jaeger-LeCoultre Unveils its First Beat

In watchmaking, every story begins with a first movement. A measured action, precise and intentional, where still components fall into rhythm and time is set in motion. It is this quiet moment of creation that defines the spirit of the Jaeger-LeCoultre First Beat campaign that extends to the Master Ultra Thin and Rendez-Vous collections. At the...

8-lunar-new-year-alcohol-releases-to-celebrate-the-year-of-the-horse
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8 Lunar New Year Alcohol Releases to Celebrate the Year of the Horse

Limited-edition spirits are increasingly central to premium alcohol brands’ seasonal strategies. For Lunar New Year 2026, brands are combining zodiac motifs, festive packaging and collaborations with artists and designers to create collectible expressions that resonate with gifting traditions and cultural rituals. The Year of the Horse sees premium spirit houses collaborate with contemporary artists and...