This month, Élodie Carpentier, Co-founder of LE ROUGE FRANÇAIS, the new label added to the Ali Bin Ali Beauty portfolio, makes an introduction to the brand. Read all about what this French cosmetics company has to offer to its GCC customers.
LE ROUGE FRANÇAIS is a French luxury make-up brand that combines high-performance beauty with sustainability, offering vegan, COSMOS Organic and COSMOS Natural certified products made in France. The brand is distinguished by its patented use of plant-based pigments, offering a biodegradable, traceable alternative to conventional petrochemical colourants. LE ROUGE FRANÇAIS showcases a unique French savoir-faire in natural colour innovation and sustainable luxury cosmetics.
LE ROUGE FRANÇAIS began with colour. Where did that story begin?
It all started with a desire to pass on. I created LE ROUGE FRANÇAIS when I was pregnant with my little daughter. At that time, I naturally became more attentive to what I was eating, and that awareness quickly extended to what I was applying to my skin. As I began looking into cosmetic formulations, I realised I couldn’t find what I was truly looking for: products that were both safe, sensorial and respectful of health and the environment. As a biotechnology engineer with a deep passion for botany, I felt it was my responsibility to explore a different path and develop formulations free of controversial ingredients – organic, vegan and rich in natural colouring. My ambition was to reinvent make-up through plantbased colour, and to sublimate women with plant-based pigments that are both powerful and respectful of life.
What was the idea you couldn’t let go of when you first imagined the brand?
When I first imagined LE ROUGE FRANÇAIS, I couldn’t let go of one idea: changing the codes of beauty. Today, 99% of the global make-up industry still relies on petrochemical pigments. I wanted to restore colour to its rightful nobility and rethink its place within beauty formulations. My ambition was to create a new era of make-up where colour would no longer be a compromise, but a living ingredient in its own right – more respectful, more sensorial and more powerful. From there, everything became clear: redefining beauty through a new balance of performance and naturalness, driven by plant-based colour.
Why colour?
For me, colour is emotion – beyond make-up, it is living and transformative. Plant-based pigmentation is unique because it carries both colour and biological properties: antioxidant, soothing or protective benefits derived from dye plants. Through our patented process, we extract both the colour and the active power of nature, creating deep, rich colour that goes beyond aesthetics. In an era of skinification (the practice of applying skincare principles to your entire body), colour becomes care. It sublimates the skin over time, offering a more respectful and progressive approach to beauty.
What can botanical pigments tell us about beauty that synthetic colour cannot?
Botanical pigments offer a more holistic form of performance than synthetic colour. First, in terms of colour itself, they offer variability and intensity, vibrance and glow, with strong resistance and durability. Then, from a formulation perspective, they offer an alternative to titanium dioxide and other controversial ingredients, while providing additional biological benefits. Finally, there is an environmental dimension: ethical and sustainable sourcing, carbon sequestration by plants, biodegradability and traceability.
LE ROUGE FRANÇAIS often feels closer to a cultural project than a cosmetics brand. Was that always your intention?
Dye plants
Read more from original article, all rights reserved Ali Bin Ali Beauty: Clean Beauty With Le Rouge Français
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